Wonderchef
8× ROAS turnaround with AI campaigns for Sanjeev Kapoor's Wonderchef.
+166% CTR · 8× ROAS turnaround
- ROAS
- Conversion
Work · Case studies
Enterprise growth stories.
Measured outcomes for enterprise brands — across ROAS, CTR, conversion, personalisation and customer experience. 8× ROAS turnaround, +166% CTR (Wonderchef); +40% CTR across 100M+ personalised creatives (PolicyBazaar).
How Leading Brands Achieved Measurable Growth With Whilter.AI
These are measured outcomes Whilter delivered for enterprise brands — across ROAS, CTR, conversion, personalisation, and customer experience — using ElevateOS, Konne CX, and Charp.ai. Wonderchef delivered an 8× ROAS turnaround and +166% link CTR in 90 days; PolicyBazaar lifted CTR 40% across 100M+ personalised creatives.
Browse the work
Filter by industry or business problem.
Showing 10 of 10 stories
Bajaj Pulsar
"Chala Apni" turned a single selfie into 160K personalised videos and 70% click-to-conversion.
70% click-to-conversion · 160K personalised videos · 30M+ impressions
- Personalization
- Conversion
PolicyBazaar
Personalised creative at population scale lifts CTR and conversions across seven languages.
+40% CTR · +10% conversions · 100M+ personalised creatives
- Personalization
- Conversion
MakeMyTrip
Personalised traveller video lifts CTR 3× and conversions 90% — full story coming soon.
3× CTR · 90% conversion uplift · 1.5M+ videos
- Personalization
- Conversion
Bombay Shaving Co.
On-brand creative at scale lifts ROAS and conversion for a fast-growing grooming D2C.
~85% ROAS uplift · ~80% CRO uplift · 68% creative approval
- ROAS
- Conversion
Royal Enfield
Real-time reel generation at Motoverse drives 11× engagement and 30K UGC submissions.
11× engagement · 30K UGC submissions · real-time reel generation
- Personalization
- CX
W for Woman
Virtual try-on lifts engagement 4× and drives 65% WhatsApp engagement for a leading fashion brand.
4× engagement uplift · 86% image-gen rate · 65% WhatsApp engagement
- Personalization
- CX
ABHI (Aditya Birla Health)
Personalised video drives a 44% lift in app-download conversions and 10× same-day registrations.
+44% app-download conversions · 10× same-day registrations · 500K+ videos
- Conversion
- Personalization
bigbasket
Personalised imagery and cohort retention lift funnel completion, repeat orders and basket size.
+42% funnel completion · +31% repeat orders · +26% basket size
- Conversion
- Personalization
- CX
Britannia NutriChoice
A 1:1 personalised-video moment for World Diabetes Day reaches more than 15 million.
15M+ reach · 1:1 personalised video (World Diabetes Day)
- Personalization
- CX
No stories match that combination yet. Request a Growth Assessment — we share the most relevant proof in the call.
Work — frequently asked questions
How do leading brands achieve measurable growth with Whilter.AI?
By running acquisition, customer conversations, and personalised retention as one connected engine instead of separate agencies and tools. The proof is measured: Wonderchef delivered an 8× ROAS turnaround and +166% link CTR in 90 days with ElevateOS; PolicyBazaar lifted CTR 40% across 100M+ personalised creatives with Charp.ai.
Are these results independently verifiable?
Each case states its method. Wonderchef’s figures, for example, derive from the brand’s Meta Ads export: “after” = campaigns built with Whilter Elevate (identified by experiment tags) versus “before” = incumbent creatives for the same product line and audience, with ROAS = purchase value ÷ spend and CTR = link clicks ÷ impressions. Open any case to read its methodology note.
Which industries does Whilter.AI have case studies for?
BFSI and insurance (PolicyBazaar, ABHI), automotive (Bajaj Pulsar, Royal Enfield), retail and D2C (Wonderchef, Bombay Shaving Co.), fashion (W for Woman), FMCG (Britannia NutriChoice), and e-commerce (bigbasket), with travel (MakeMyTrip) in preparation. Filter the grid above by industry or by business problem.
What is ROAS, and how does Whilter improve it?
ROAS is return on ad spend — revenue generated per unit of media spend. Whilter improves it by removing the creative-supply bottleneck and testing brand-compliant winners continuously: Wonderchef’s loss-making Twister SKU went from 0.05× to 3.09× ROAS once ElevateOS was running.
Which engine powers each result?
Acquisition and performance creative run on ElevateOS (Wonderchef, Bombay Shaving Co.); hyper-personalised video and imagery run on Charp.ai (PolicyBazaar, Bajaj Pulsar, ABHI, Royal Enfield, W for Woman, bigbasket, Britannia). Each card tags its engine, and every story links back to the platform that delivered it.
How do we get results like these for our brand?
Start with a Growth Assessment. We map your accounts, identify the highest-leverage problem — ROAS, CAC, conversion, personalisation, or customer experience — and show you what the connected engine would ship next.