Personalised video drives a 44% lift in app-download conversions and 10× same-day registrations.
+44% app-download conversions · 10× same-day registrations · 500K+ videos
Aditya Birla Health (ABHI) needed to convert awareness into app downloads and same-day registrations across a large, varied audience. Generic prompts under-convert, and producing personalised activation video at acquisition scale is beyond manual production.
Charp.ai produced personalised activation video at scale — adapting the message to the individual to drive the download-and-register action — so every prospect met relevant, on-brand communication without a studio bottleneck.
ABHI (Aditya Birla Health) set out to turn awareness into app downloads and same-day registrations across a large, varied audience.
Charp.ai delivered more than 500K personalised videos, lifting app-download conversions by 44% and driving a 10× increase in same-day registrations.
+44% app-download conversions · 10× same-day registrations · 500K+ videos. Delivered with Charp.ai. See the full breakdown above.
Results are measured against the brand’s own performance baseline for the same audience and product line over the engagement window. Open the case for context on channel, region, and use case.
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