Personalised creative at population scale lifts CTR and conversions across seven languages.
+40% CTR · +10% conversions · 100M+ personalised creatives
As one of India's largest insurance marketplaces, PolicyBazaar needed to reach a vast, multilingual audience with messaging adapted to the individual — not generic one-size-fits-all creative. Doing that across languages and segments at the scale insurance acquisition demands is impossible with manual production.
Charp.ai generated personalised creative at population scale — adapting message and offer to the individual across seven languages using first-party data — so every audience saw relevant, on-brand communication without a production bottleneck.
PolicyBazaar is a leading Indian insurance marketplace. Acquisition at its scale spans a vast, multilingual audience — and generic creative leaves performance on the table.
Charp.ai delivered personalisation at population scale: more than 100M personalised creatives across seven languages, lifting click-through by 40% and conversions by 10%.
+40% CTR · +10% conversions · 100M+ personalised creatives. Delivered with Charp.ai. See the full breakdown above.
Results are measured against the brand’s own performance baseline for the same audience and product line over the engagement window. Open the case for context on channel, region, and use case.
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