One selfie. 160K films.
Snype generates a 1:1 personalised video and image for every recipient — name, language, offer — from your own first-party data, in the channel they already use.
How Brands Deliver Personalized Experiences At Scale With AI
Snype is Whilter.AI's API-ready enterprise video platform, built for retention at scale. It uses your first-party data to generate 1:1 personalised video and image across WhatsApp, RCS, mobile app, and email, so each recipient gets a video made for them.
Most of the published record runs on Snype.
Bajaj Pulsar · Automotive · “Chala Apni” 
One engine behind retention, cross-sell, and re-activation — from the data you already hold.
- Improve campaign performance across the customer lifecycle
- Uplift cross-sell and upsell
- Enhance renewal and retention
- Reduce cart abandonment
- Increase lead conversion
- Activate dormant cohorts
The personalised video layer, end to end.
One layer across the full lifecycle: acquisition, onboarding, renewal, and retention (CLM), from your own data.
1:1 video + image at population scale
Dynamically generate a personalised video and image for every recipient: name, language, offers, product recommendations, and CTAs merged in per person.
Omnichannel delivery
WhatsApp, Instagram, RCS, mobile app, and email. Each recipient gets a video made for them, in the channel they already use.
Face-replacement & virtual try-on
Put the customer inside the creative, or let them see the product on themselves, from a single source asset.
Multi-language localisation (7+)
One template, localised across 7+ languages, so every cohort hears your brand in its own voice.
Real-time (API) and batch generation
Generate on demand through the API for live journeys, or schedule batch runs for population-scale campaigns.
First-party data in (1PD)
Connect CRM, CDP, spreadsheets, or a product database with merge fields and segments. You choose the fields.
Performance analytics
Track plays, watch time, drop-off, CTA clicks, and conversions. Every video is measured, not guessed.
Dynamic templates, true to brand
Brand-safe templates enforce your look and tone, so scale never costs you consistency.
From assessment to always-on.
- 1
Growth Assessment
We map your lifecycle and the cohorts where personalised video moves the number.
- 2
System Design
We design the data connections, templates, and channels, true to your brand.
- 3
Deployment
Real-time (API) and batch generation go live across WhatsApp, RCS, mobile, and email.
- 4
Optimization
Plays, watch time, drop-off, and conversions feed back. Every cohort gets sharper.
Snype vs Traditional Personalization Platforms
| Traditional personalization platform | Snype | |
|---|---|---|
| Personalised medium | Text and template fields only | 1:1 video and image per recipient |
| Scale | Hand-built variants; effort grows with audience | Population scale. 100M+ personalised creatives delivered |
| Lifecycle (CLM) coverage | Point campaigns, siloed by stage | One layer across acquisition, onboarding, renewal & retention |
| Channels | Usually email / web only | WhatsApp, Instagram, RCS, mobile app & email |
| Generation | Batch exports, manual handoff | Real-time (API) and scheduled batch |
The Retention engine of Whilter.AI works alongside ElevateOS for acquisition and Konne CX for conversations. See our solutions and case studies.
Frequently asked questions
What is Snype, and what does "hyper-personalised video" mean?
Snype is Whilter.AI’s enterprise video platform, API-ready, built for retention at scale. "Hyper-personalised video" means each recipient gets a video generated for them, with their name, language, offers, product recommendations, and CTAs merged in, rather than one generic asset sent to everyone.
How does Snype personalise videos, and what data do you need?
It uses your first-party data (1PD): name, language, offers, product recommendations, and CTAs. You connect a CRM, CDP, spreadsheet, or product database with merge fields and segments, and you choose which fields drive personalisation. No third-party or PII data is required.
Do you support real-time generation?
Yes. Snype offers both real-time generation through the API for live journeys and scheduled batch generation for population-scale campaigns.
Where can I use these videos, and can I track performance?
Deliver across WhatsApp, Instagram, RCS, mobile app, and email. Performance analytics track plays, watch time, drop-off, CTA clicks, and conversions, so every video is measured end to end.
Is my customer data secure, and who owns the videos and data?
Snype is built on an enterprise security posture: ISO 27001, SOC 2, and GDPR. Your first-party data stays yours, and the personalised videos and images generated are yours.
Do I need to record a separate video for every person?
No. You build one dynamic, brand-safe template, and Snype generates the 1:1 personalised variants automatically. PolicyBazaar delivered 100M+ personalised creatives across 7 languages this way.