Virtual try-on lifts engagement 4× and drives 65% WhatsApp engagement for a leading fashion brand.
4× engagement uplift · 86% image-gen rate · 65% WhatsApp engagement
W for Woman wanted shoppers to picture themselves in the collection before buying — a personal, on-brand visual for each customer. Generating that imagery one-to-one across a high-SKU catalogue is beyond manual production, and it had to live where customers already are.
Charp.ai powered a conversational virtual try-on on WhatsApp — generating personalised imagery for the individual shopper at scale across channels — so the experience met customers in the thread they already use.
W for Woman is a leading Indian fashion brand. The goal: let shoppers see themselves in the collection before buying — a personalised visual for each customer, delivered where they already shop.
Charp.ai powered a WhatsApp-led virtual try-on, generating personalised imagery at an 86% success rate, lifting engagement 4×, and driving 65% WhatsApp engagement.
4× engagement uplift · 86% image-gen rate · 65% WhatsApp engagement. Delivered with Charp.ai. See the full breakdown above.
Results are measured against the brand’s own performance baseline for the same audience and product line over the engagement window. Open the case for context on channel, region, and use case.
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