Personalised imagery and cohort retention lift funnel completion, repeat orders and basket size.
+42% funnel completion · +31% repeat orders · +26% basket size
As a high-SKU grocery marketplace, bigbasket needed personalised imagery and communication tuned to each shopper's cohort to move them through the funnel, bring them back, and grow basket size — at a catalogue scale where manual personalisation does not work.
Charp.ai delivered high-SKU personalised imagery and cohort-aware retention communication at scale — adapting message and offer to the individual across channels — so the funnel, repeat-purchase, and basket levers all improved together.
bigbasket is a leading Indian online grocery marketplace. Across a vast catalogue, the levers are clear: complete more funnels, bring shoppers back, and grow each basket.
Charp.ai delivered personalised imagery and cohort-aware retention at scale, lifting funnel completion 42%, repeat orders 31%, and basket size 26%.
+42% funnel completion · +31% repeat orders · +26% basket size. Delivered with Charp.ai. See the full breakdown above.
Results are measured against the brand’s own performance baseline for the same audience and product line over the engagement window. Open the case for context on channel, region, and use case.
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