Real-time reel generation at Motoverse drives 11× engagement and 30K UGC submissions.
11× engagement · 30K UGC submissions · real-time reel generation
At Motoverse, Royal Enfield wanted to turn a live community gathering into shareable, on-brand content for every rider — in the moment. Hand-producing personalised reels for a crowd in real time is impossible with a traditional studio.
Charp.ai generated personalised reels in real time from rider-submitted content — 1:1 video, on-brand, at event speed — turning attendees into creators and amplifying the moment across channels.
Motoverse is Royal Enfield’s flagship community festival. The brief: turn the energy of a live gathering into personalised, shareable content for every rider, in the moment.
Charp.ai generated personalised reels in real time, driving an 11× increase in engagement and 30K user-generated content submissions.
11× engagement · 30K UGC submissions · real-time reel generation. Delivered with Charp.ai. See the full breakdown above.
Results are measured against the brand’s own performance baseline for the same audience and product line over the engagement window. Open the case for context on channel, region, and use case.
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