8× ROAS turnaround with AI campaigns for Sanjeev Kapoor's Wonderchef.
+166% CTR · 8× ROAS turnaround
Wonderchef had media budget but not enough winning creatives. A lean creative team could not keep pace with the volume of concepts performance marketing needed, slow turnaround let demand windows pass, and too few variants starved Meta of fresh testing signals. Creative fatigue eroded ROAS, and loss-making SKUs like Twister and Chai Magic were running below 1.0× ROAS with weak bottom-of-funnel supply.
ElevateOS ran a closed-loop creative-to-conversion system: generate multiple hooks, formats and angles per SKU in a single cycle; map variants to BOFU audiences (remarketing, add-to-cart, interactors, conversion lookalikes); test every Elevate asset head-to-head against the incumbent control for the same product and audience; scale winners on CTR, ROAS and conversion rate while retiring waste; and refresh fatigued creative before it could drain ROAS.
Wonderchef is a leading D2C kitchen appliances and cookware brand from Sanjeev Kapoor. In a creative-led category where Meta performance depends on a constant supply of fresh tests, growth was limited by how quickly winning creatives could be produced, tested, and scaled — not by media budget.
Across head-to-head experiments, ElevateOS creatives lifted click-through on every test and turned previously loss-making SKUs into profitable revenue drivers. Twister moved from 0.05× to 3.09× ROAS (0.47% → 1.49% CTR), Chai Magic from 0.54× to 2.47× ROAS (0.32% → 1.93% CTR), Chef Magic CTR rose 1.08% → 2.84%, and remarketing climbed from 4.40× to 5.51× ROAS with CTR jumping 0.86% → 8.90%.
The compounding insight: creative supply stopped bottlenecking spend. Click-through rose on every experiment, loss-making SKUs returned to 2.5–3.1× ROAS, and Wonderchef could scale BOFU budget against proven creative.
“Whilter Elevate didn't just give us more creative — it gave us a system. We went from waiting on assets to testing winners every week, and the SKUs we'd almost given up on are profitable again. It felt like adding an always-on growth team to our performance engine.”
Figures derive from Wonderchef's Meta Ads campaign export. "After" = campaigns built with Whilter Elevate, identified by Whilter / experiment tags launched during the 90-day engagement; "before" = incumbent BOFU performance creatives for the same product line and audience. ROAS = purchase conversion value ÷ amount spent; CTR = link clicks ÷ impressions. Blended cohort figures are spend- and impression-weighted across Elevate campaigns: ₹8.46L spend, ₹29.7L revenue, and 1,256 purchases.
+166% CTR · 8× ROAS turnaround. Delivered with ElevateOS. See the full breakdown above.
Figures derive from Wonderchef's Meta Ads campaign export. "After" = campaigns built with Whilter Elevate, identified by Whilter / experiment tags launched during the 90-day engagement; "before" = incumbent BOFU performance creatives for the same product line and audience. ROAS = purchase conversion value ÷ amount spent; CTR = link clicks ÷ impressions. Blended cohort figures are spend- and impression-weighted across Elevate campaigns: ₹8.46L spend, ₹29.7L revenue, and 1,256 purchases.
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