Hyper-personal. On-brand. At scale.
Enterprise video platform, API-ready. Charp.ai generates 1:1 personalised video and image for every recipient — lifting CTR +60% and conversion +24% across enterprise campaigns.
How Brands Deliver Personalized Experiences At Scale With AI
Charp.ai is Whilter.AI's enterprise video platform — API-ready, built for retention at scale, lifting CTR +60% and conversion +24% across enterprise campaigns. It uses your first-party data (name, language, offers, product recommendations, CTAs) to dynamically generate 1:1 personalised videos and images across WhatsApp, RCS, mobile app, and email — so each recipient gets a video made for them.
What personalisation at scale delivers
The personalised video layer, end to end.
Charp.ai delivers 1:1 personalised video and image at population scale — across every channel, in every language, from your own data. For customer-lifecycle management (CLM), Charp provides the personalised video layer at every stage: acquisition, onboarding, renewal, and retention.
1:1 video + image at population scale
Dynamically generate a personalised video and image for every recipient — name, language, offers, product recommendations, and CTAs merged in per person.
Omnichannel delivery
WhatsApp, Instagram, RCS, mobile app, and email — each recipient gets a video made for them, in the channel they already use.
Face-replacement & virtual try-on
Put the customer inside the creative — or let them see the product on themselves — from a single source asset.
Multi-language localisation (7+)
One template, localised across 7+ languages, so every cohort hears your brand in its own voice.
Real-time (API) and batch generation
Generate on demand through the API for live journeys, or schedule batch runs for population-scale campaigns.
First-party data in (1PD)
Connect CRM, CDP, spreadsheets, or a product database with merge fields and segments — you choose the fields.
Performance analytics
Track plays, watch time, drop-off, CTA clicks, and conversions — every video is measured, not guessed.
Dynamic templates, true to brand
Brand-safe templates enforce your look and tone, so scale never costs you consistency.
One layer, every stage of the funnel.
Charp.ai improves campaign performance across the entire customer lifecycle — from the first lead to the latest renewal. It is the personalisation engine behind retention, cross-sell, and re-activation, working from the same first-party data you already hold.
- Improve campaign performance across the customer lifecycle
- Uplift cross-sell and upsell
- Enhance renewal and retention
- Reduce cart abandonment
- Increase lead conversion
- Activate dormant cohorts
Personalisation that moved the number.
Charp.ai vs Traditional Personalization Platforms
| Traditional personalization platform | Charp.ai | |
|---|---|---|
| Personalised medium | Text and template fields only | 1:1 video and image — not just text |
| Scale | Hand-built variants; effort grows with audience | Population scale — 100M+ personalised creatives delivered |
| Lifecycle (CLM) coverage | Point campaigns, siloed by stage | One layer across acquisition, onboarding, renewal & retention |
| Channels | Usually email / web only | WhatsApp, Instagram, RCS, mobile app & email |
| Generation | Batch exports, manual handoff | Real-time (API) and scheduled batch |
Definitions
- Personalization
- Adapting creative, message, and offer to the individual using first-party data — at population scale.
- CLM
- Customer Lifecycle Management — the orchestration of communications across acquisition, onboarding, renewal, and retention.
From assessment to always-on.
- 01
Growth Assessment
We map your lifecycle and the cohorts where personalised video moves the number.
- 02
System Design
We design the data connections, templates, and channels — true to your brand.
- 03
Deployment
Real-time (API) and batch generation go live across WhatsApp, RCS, mobile, and email.
- 04
Optimization
Plays, watch time, drop-off, and conversions feed back — every cohort gets sharper.
Frequently asked questions
What is Charp.ai, and what does "hyper-personalised video" mean?
Charp.ai is Whilter.AI’s enterprise video platform, API-ready, built for retention at scale. "Hyper-personalised video" means each recipient gets a video generated for them — their name, language, offers, product recommendations, and CTAs merged in — rather than one generic asset sent to everyone.
How does Charp.ai personalise videos — what data do you need?
It uses your first-party data (1PD): name, language, offers, product recommendations, and CTAs. You connect a CRM, CDP, spreadsheet, or product database with merge fields and segments, and you choose which fields drive personalisation — no third-party or PII data is required.
Do you support real-time generation?
Yes — Charp.ai offers both real-time generation through the API for live journeys and scheduled batch generation for population-scale campaigns.
Where can I use these videos, and can I track performance?
Deliver across WhatsApp, Instagram, RCS, mobile app, and email. Performance analytics track plays, watch time, drop-off, CTA clicks, and conversions — so every video is measured end to end.
Is my customer data secure, and who owns the videos and data?
Charp.ai is built on an enterprise security posture — ISO 27001, SOC 2, and GDPR. Your first-party data stays yours, and the personalised videos and images generated are yours.
Do I need to record a separate video for every person?
No. You build one dynamic, brand-safe template, and Charp.ai generates the 1:1 personalised variants automatically — PolicyBazaar delivered 100M+ personalised creatives across 7 languages this way.
Charp.ai is the Retention engine of Whilter.AI — one platform to run paid acquisition, customer conversations, and personalised retention, instead of separate agencies and tools. It works alongside ElevateOS for acquisition and Konne CX for customer conversations. See how it powers our solutions and read the full case studies.